You're getting leads. But they're not converting.
They download your freebie. Fill out your form. Express interest.
Then... silence.
They go cold before you even get a chance to follow up.
Are you losing leads because follow-up falls through the cracks?
Do you struggle to stay top-of-mind with prospects?
Have you watched competitors close leads you should have won?
Is your follow-up strategy "remember to email them eventually"?
The truth is: Most leads aren't ready to buy immediately.
They need nurturing. Consistently. Over time.
And you can't do that manually at scale.
The Hidden Revenue in Your Lead List
Here's what the data says:
80% of sales require 5+ follow-ups.
But 44% of salespeople give up after just 1 follow-up.
That's not a lead quality problem. It's a follow-up problem.
Every lead that goes cold is money left on the table.
The solution? Automated nurturing that never forgets, never gives up, and never sleeps.
The Lead Nurturing Automation Framework
Effective lead nurturing automation has 4 key components:
01 Capture & Segment
What it does: Collects lead information and automatically categorizes them based on behavior, source, or stated interests.
Key automations:
• Form submissions → CRM with source tracking
• Lead magnet downloads → Tag by topic interest
• Website behavior → Score by engagement level
Why it matters: Not all leads are the same. Segmentation lets you send the right message to the right person.
02 Welcome Sequence
What it does: Delivers a series of automated emails that introduce your brand, build trust, and move leads toward action.
Key emails:
• Email 1: Delivery + instant value (Day 0)
• Email 2: Your story + credibility (Day 2)
• Email 3: Common problem + your solution (Day 4)
• Email 4: Social proof + case study (Day 7)
• Email 5: Clear CTA + offer (Day 10)
Why it matters: First impressions happen whether you plan them or not. Plan them.
03 Lead Scoring
What it does: Assigns points based on actions and engagement to identify when a lead is "sales-ready."
Scoring examples:
• Opens email: +1 point
• Clicks link: +3 points
• Visits pricing page: +10 points
• Books consultation: → Notify sales immediately
Why it matters: Stop wasting time on cold leads. Focus energy on those ready to buy.
04 Re-Engagement Campaigns
What it does: Automatically detects cold leads and attempts to re-activate them with targeted messaging.
Key triggers:
• No email opens in 30 days → Win-back sequence
• Opened but no action → Different angle/offer
• High score, no conversion → Personal outreach trigger
Why it matters: Some of your best clients are hiding in your "dead" lead list.
Tools to Build This System
HubSpot, GoHighLevel, Pipedrive, or Airtable
ActiveCampaign, ConvertKit, Mailchimp, or GoHighLevel
Make.com, Zapier, or n8n to connect everything
Track opens, clicks, conversions, and revenue per lead source
Implementation Roadmap
Week 1: Foundation
Set up CRM, configure lead sources, create basic tags and segments.
Week 2: Welcome Sequence
Write and automate your 5-email welcome sequence.
Week 3: Lead Scoring
Implement scoring rules and notification triggers.
Week 4: Re-engagement
Build win-back campaigns and cold lead sequences.
Total setup time: About 4 weeks to full implementation.
After that? It runs on autopilot.
Want Help Building Your Lead Nurturing System?
This isn't cookie-cutter work.
Every business needs a nurturing system tailored to their sales cycle, audience, and goals.
Let's build yours together.
Get Your Lead Nurturing SystemFrom strategy to implementation in 4 weeks.